GILLETTe's spy shelf photographs CUSTOMERS!!

"The world's stupidest anti-shoplifting campaign" - CommsWorld


Gillette has been caught hiding tiny RFID surveillance chips in the packaging of its shaving products. These tiny, high tech spy tags are being used to trigger photo taking of unsuspecting customers!

Gillette-Flint box
Image Source: ID Tech Ex Magazine.
(Use for educational purposes protected under U.S. copyright law.
)

The tracking system uses sensors hidden under Gillette shelves to detect when products are picked up.

Whenever a shopper picks up a packet of razor blades from a spy shelf, SNAP! A hidden camera secretly takes a closeup photo of the shopper's face. (And a second photo is snapped at the cash register to make sure the product is paid for!) 
Gillette's spy shelf
Image Source: ID Tech Ex Magazine.
(Use for educational purposes protected under U.S. copyright law.
)

Gillette's spy shelves have been uncovered in England and we suspect they have been tested at various locations around the United States and other countries.

The Gillette spy shelf and the associated hidden camera application were developed at the MIT Auto-ID Center, during the time that Gillette VP Dick Cantwell was the head of the Center's Board of Overseeers. This industry consortium has produced documents, pictures, and video promoting the use of Gillette "smart shelves" to take secret photos of unsuspecting customers.


Click here to read the letters we sent to Gillette that have gone unanswered since July 21, 2003.